GRAPHIC
DESIGN
Franklin Residential College & Athens Photography Collective Artwork
CONTENT WRITING
Franklin Residential College & Grady Newsource Articles
Grady Newsource
CARES: Local Business Owner Relies on Community After Denial
Situation
When the Covid-19 pandemic emerged, the U.S. government enacted the CARES Act to support impacted businesses. As a journalist for Grady Newsource, I investigated the impact of the CARES Act on small business owners, like Rashe Malcom, who faced challenges while applying for the funding.
Results
✽ 1,000+ views within weeks of publication
✽ All interviews were conducted virtually
✽ SEO optimization increased engagement
✽ The support that Rashae received from the Athens community doubled.
Franklin Residential
College
FRC Exclusive:
Fall 2017 Flashbacks
Situation
When a new school year approached, Franklin Residential College asked to develop a new way to recruit new members. Thus, I crafted a blog to showcase the benefits of being involved in the organization and give future members insight into the community.
Results
✽ Recruited 30+ new members
from site traffic
✽ 1,000+ views within a
month of publication
✽ Strengthened connections between the organization and
current members encouraging them to rejoin the community
Franklin Residential
College
FRC: Friends Really Care
(Spring 2018 Recap)
Situation
When the school year ended, Franklin Residential College was satisfied with the recruitment results from the FRC Exclusive: Fall 2017 Flashback and asked for another blog for fall recruitment. Thus, I crafted a follow-up blog for future members.
Results
✽ Recruited 45+ new members from site traffic
✽ 1,000+ views within a month of publication
✽ Established a consistent news and insights section on the organization's website.
Grady Newsource
Through the Eyes of Katie Causey:
Going for Your Passion
Situation
Everyday someone is doing something extraordinary. As a journalist, I crafted this profile feature of actress and comedian, Katie Causey to showcase an influential figure in the Atlanta theatre community.
Results
✽ Increased awareness of Katie's personal brand
✽ All interviews conducted virtually
✽ Uplifted the community and encouraged them to pursue their passions
Grady Newsource
America’s Attitude: Moving Towards Accepting Interracial Relationships
Situation
Society wants to improve their understanding of Diversity & Inclusion and how to overcome challenges when learning to accept differences. As a journalist, I crafted this long-form feature for to showcase how views on diversity & inclusion are evolving .
Results
✽ Increased awareness of diversity & inclusion
✽ All interviews conducted virtually
✽ Effectively incoporated academic research and statistical analysis
Grady Newsource
3 Ways Chemicals in Your Cosmetics Risk Your Health and Safety
Situation
Chemicals in cosmetics have been known to cause harm to people. As a journalist, I crafted this informational feature to increase awareness of methods we can use to protect us from the dangers of toxic chemicals.
Results
✽ Increased awareness about risks associated with chemical products
✽ Educated the community on properly using cosmetics